Digital Marketing Practice

Working with our Digital Marketing practice get the most out of your online marketing campaigns. Our practice has experience working across the spectrum of digital marketing opportunities. We can assist in the design and execution of campaigns, improve the visibility of your digital presence and provide realistic and pragmatic advice about social media opportunities.

The power of a digital campaign is the analytics and feedback you receive. Almost all elements of a digital campaign can be tracked and reported give you greater information about campaign effectiveness and reach. Integrating a digital channel with traditional campaigns can give your campaigns an extra levels of interactions and cut-through.

Communication Strategy & Change Management

Your organisations ability to communicate with its stakeholders is critical to its success. Whether they are customers, community members or even internal staff, we can develop and help you execute an appropriate and considered communication strategy.

Campaign & Promotion Management

Our Digital Marketing practice can assist you in designing and executing integrated campaigns across a number of channels. We have experience in designing and executing consumer promotions, rebranding launches and general marketing campaigns.

Electronic Direct Marketing

A cost effective way to reach and communicate with your customers is through a direct electronic marketing campaign. Utilising your existing databases of customers and prospects we can design and execute campaigns with cut through and results. Whether you are considering a one-off campaign or a regular communication, we can help design and then give you the tools to execute a campaign.

If you are requiring advance database tools for managing customers and prospect lists then you may wish to consider our CRM/ Contact Management platform IcebergHQ.

Search Engine Strategy

Having a website that can be found in the popular search engines is important. With our pragmatic strategies and techniques we can help your website and your business be found. Combined with online advertising, direct marketing and building relationships, search engine optimisation can drastic improve your website traffic and reach.

Online Advertising

A cost effective way to reach your audience and target market is through the use of online advertising. Lettuce can help you design and execute online advertising. Combined with our other marketing services we can create a cost effective campaign that delivers results.

Social Media Integration

There is a lot of hype in the media and the market place around the use and virtues of Social Media. Our approach and vision for Social Media is pragmatic and considered. We can you cut through the hype and determine a realistic strategy. We can help you develop the right channels, the correct tone and approach that matches the brand and communication style of your organisation.

Start-Up Partnering & Support

If you have the next big-idea, considering launching a new business or looking to launch a skunkworks from within an existing business, we can help and advise you in all facets of your business. We can provide a range of services to help you get to market.